Amazon’s AI search bar shows products that don’t exist yet

Amazon has updated its search bar to show AI-generated images of products as you describe them. For now, the feature only works for clothing and home goods, allowing you to tap on an image that matches what you're looking for and search for similar items. In a blog post, Amazon explains that this feature helps you visualize what you want, even if the exact product isn’t available.

This matters because it changes how you shop online. Instead of relying solely on text descriptions or existing product images, you can now see AI-generated visuals that closely match your imagination. Think of it like sketching what you want and having the search bar bring it to life with real, purchasable items.

To try this feature today, open the Amazon app and start typing a product description in the search bar. As you type, AI-generated images will appear. Tap on the one that best matches what you're looking for, and Amazon will show you similar products that are actually available for purchase.