X (formerly Twitter) tests AI-generated ad copy for small businesses

X (formerly Twitter) is testing a new AI feature that writes ad copy for small businesses. The tool, called "Ad Creator," generates ad text based on a few simple inputs from the user. In plain English, it's like having a marketing assistant that drafts ad messages for you.

This matters because small businesses often struggle with the cost and complexity of advertising. If X's AI tool works well, it could level the playing field, letting mom-and-pop shops compete with bigger brands. Think of it like a spell-checker for ads—it doesn't replace human creativity, but it makes the process easier.

If you run a small business, you can try X's Ad Creator today. Open the X app, go to the "Business" tab, and look for the "Ad Creator" option. You'll be prompted to enter some basic details about your business and what you want to advertise. The AI will then generate ad copy for you to review and use.