industryvia The Verge AI

Google Will Now Tell You If an Ad Was Made With AI

Google is introducing labels to show if ads were made or edited with AI on Search, YouTube, and Discover. This change helps users identify AI-generated content in their online experiences.

Google Will Now Tell You If an Ad Was Made With AI

Google announced a new feature that labels ads created or edited with AI on Google Search, Google Discover, and YouTube. This label appears in the "My Ad Center" under the "how this ad was made" tab. The update, announced on Thursday, adds a "created or edited with AI" label to help users understand the origins of the ads they see.

This update matters because it helps users understand the origins of the ads they see. Knowing whether an ad was made by humans or AI can influence trust and decision-making. For example, if you see a product ad, you might want to know if the images or claims were AI-generated.

To see these labels in action, open the "My Ad Center" on your Google account. Look for the "how this ad was made" tab to check if an ad was created or edited with AI. This feature is now available to all users.

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