Instagram’s Adam Mosseri: If You Don’t Like AI, ‘Then You Shouldn’t Have It in Your Feed’

Instagram head Adam Mosseri said in a podcast interview that AI-generated content should not be filtered out of users' feeds. During a discussion on Lenny Rachitsky's podcast, Mosseri stated, "I don't think we should filter out AI content. I think we should let you know that it's AI content." He argued that if users dislike AI content, they should simply avoid engaging with it. Mosseri’s comments reflect Instagram’s broader strategy of embracing AI while leaving the choice to users.

This approach means that AI-generated posts, images, and videos will remain part of the Instagram experience. Users who enjoy AI content will continue to see it, while those who prefer organic posts can adjust their feed settings. This stance aligns with the growing trend of AI integration across social media platforms, where the focus is on personalization and user preference.

If you want to reduce AI content in your feed, start by adjusting your Instagram settings. Go to your profile, tap the three lines in the top right, select 'Settings,' then 'Content Preferences.' From there, you can customize what you see, including AI-generated posts. This gives you direct control over your feed experience.